--- title: Why Us | Sapphire Business Advisers description: "Why founders choose Sapphire Business Advisers: around 100 SEIS and EIS Advance Assurance approvals, senior advisers from PwC, Goldman Sachs and J.P. Morgan, and fixed fees." --- [![Sapphire Business Advisors](https://www.sapphirebusinessadvisers.co.uk/hubfs/Sapphire%20Adviser%202026%20Assets/Sapphire%20Business%20Advisors.svg)](https://www.sapphirebusinessadvisers.co.uk?hsLang=en-gb) [![Sapphire Business Advisors](https://www.sapphirebusinessadvisers.co.uk/hubfs/Sapphire%20Adviser%202026%20Assets/Sapphire%20Business%20Advisors.svg)](https://www.sapphirebusinessadvisers.co.uk?hsLang=en-gb) - [About us](https://www.sapphirebusinessadvisers.co.uk/about) - [Services](https://www.sapphirebusinessadvisers.co.uk/services) - [Why Us](https://www.sapphirebusinessadvisers.co.uk/why-us) - [Contact](https://www.sapphirebusinessadvisers.co.uk/contact) - [Pricing](https://www.sapphirebusinessadvisers.co.uk/pricing) - [Blog](https://www.sapphirebusinessadvisers.co.uk/client-success-stories) Why us # Advice from people who sit on the investor side of the table. Most advisers see SEIS, EIS and fundraising from the paperwork side. We see it from the investor side. That changes what we look for, what we flag and how we help you get your raise over the line. [Book a free 15-minute call](https://www.sapphirebusinessadvisers.co.uk/why-us#contact-us-popup)[See our services](https://www.sapphirebusinessadvisers.co.uk/services?hsLang=en-gb) 17 years The Sapphire group on the investor side of the table, since 2009 Around 100 Advance Assurance applications approved 50+ Venture funds launched across the Sapphire group 300+ Portfolio companies across the Sapphire group ## Six reasons founders choose us Advice built on relevant experience. 01 ### We know what investors look for Since 2009, the Sapphire group has launched more than 50 venture funds and backed more than 300 companies. We have seen thousands of pitches, applications and valuations from the investor’s chair, so we read yours the way an investor would. 02 ### Deep SEIS and EIS expertise We have helped around 100 companies secure HMRC Advance Assurance. Because the Sapphire group also works with SEIS and EIS funds every day, we understand the rules from both sides: what HMRC needs, and what investors and funds expect to see. 03 ### Senior people on every project Our team has worked at PwC, Goldman Sachs and J.P. Morgan in London, New York and Tokyo. Every project has a named senior lead, and the person you speak to on the first call is the person who does the work. 04 ### Fixed fees, clear deliverables No hourly billing. Before any work starts you receive a short written scope, the fixed fee and the delivery date, so you know exactly what you are getting and when. 05 ### Honest advice We will tell you what you need, and what you do not. If a service is not right for where you are, we will say so on the first call, even if that means we do not get the work. 06 ### In it for the long term Many clients come to us for Advance Assurance and stay for valuations, readiness reviews and board support as they grow. We measure success by the businesses still working with us years later. ## Experience you can borrow Sapphire Business Advisers was founded by Vasiliki and Boyd Carson, who met in PwC’s M&A due diligence practice in New York. Between them they have more than 55 years in finance, across PwC, J.P. Morgan and Goldman Sachs. That experience runs through the wider Sapphire group. Our sister firm, Sapphire Capital Partners LLP, has helped launch more than 50 venture funds since 2009. Working alongside fund managers and the companies they back gives us a rare, practical view of what makes investors say yes, and what slows a round down. When you work with us, you get that perspective applied to your business: your Advance Assurance application, your valuation, your pitch and your board. --- Sapphire Business Advisers Limited is part of the Sapphire group but is a separate business from Sapphire Capital Partners LLP. Sapphire Business Advisers is not authorised or regulated by the Financial Conduct Authority and does not provide investment advice or arrange investments. [Meet the team behind Sapphire Business Advisers](https://www.sapphirebusinessadvisers.co.uk/about?hsLang=en-gb) ## Let’s talk about what you’re working on. Whether you are preparing for a funding round, considering SEIS or EIS advance assurance, need valuation support or are looking for experienced business advice, we would be happy to start with a conversation. [Speak to an Adviser](https://www.sapphirebusinessadvisers.co.uk/why-us#contact-us-popup) ## One Sapphire. Many ways to work with us.\_ From deal origination to fund administration, discover the businesses and platforms that extend the Sapphire network. ![Sapphire Capital Partners logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/One%20Sapphire/Sapphire%20Capital%20Partners%20logo.svg) We help visionaries set up and manage venture capital funds, from first close to final exit. Reach out to us at: [boyd@sapphirecapitalpartners.co.uk](mailto:boyd@sapphirecapitalpartners.co.uk) Visit web: [www.sapphirecapitalpartners.co.uk](https://www.sapphirecapitalpartners.co.uk/) ![DealsFlow logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/One%20Sapphire/DealsFlow%20logo.png) Connecting investors and opportunities through a streamlined, transparent deal flow platform. Discover curated deals and the tools to move on them with confidence. Reach out to us at: [mingze@sapphirecapitalpartners.co.uk](mailto:mingze@sapphirecapitalpartners.co.uk) Visit web: [www.dealsflow.co.uk](https://www.dealsflow.co.uk/) ![Emerald logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/One%20Sapphire/Emerald%20logo.webp) Reliable fund administration and support for managers who want to focus on performance. Accurate, compliant and responsive at every stage of the fund lifecycle. Reach out to us at: [boyd@sapphirecapitalpartners.co.uk](mailto:boyd@sapphirecapitalpartners.co.uk) Visit web: [www.emeraldfundservices.com](https://www.emeraldfundservices.com/) ![Sapphire Insight Fund logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/One%20Sapphire/Sapphire%20Insight%20Fund%20logo.svg) A Sapphire Capital Partners venture capital fund, currently in development. Reach out to us at: [boyd@sapphirecapitalpartners.co.uk](mailto:boyd@sapphirecapitalpartners.co.uk) Visit web: [insight.sapphirecapitalpartners.co.uk](https://insight.sapphirecapitalpartners.co.uk/) ![Sapphire PISCES logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/One%20Sapphire/Sapphire%20PISCES%20logo.svg) Sapphire Capital Partners’ PISCES offering for private company shares, currently in development. Reach out to us at: [boyd@sapphirecapitalpartners.co.uk](mailto:boyd@sapphirecapitalpartners.co.uk) Visit web: [pisces.sapphirecapitalpartners.co.uk](https://pisces.sapphirecapitalpartners.co.uk/) ![Sapphire EPUTS logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/One%20Sapphire/Sapphire%20EPUTS%20logo.svg) Sapphire Capital Partners’ Exempt Property Unit Trust offering, currently in development. Reach out to us at: [boyd@sapphirecapitalpartners.co.uk](mailto:boyd@sapphirecapitalpartners.co.uk) Visit web: [eputs.sapphirecapitalpartners.co.uk](https://eputs.sapphirecapitalpartners.co.uk/) × A free, no-obligation 15-minute call with a senior adviser about your raise. We can talk through SEIS and EIS Advance Assurance, a fundraising readiness review, a business valuation or board support, and tell you honestly what you need, and what you do not. Nothing to prepare in advance. Boyd Carson co-founded the Sapphire group in 2009. He spent 12 years in PwC’s M&A due diligence practice in New York, has founded and exited a number of start-ups, and is an Honorary Professor and an Assistant Instructor on Harvard University’s graduate course in venture capital. [Book a free 15-minute call](https://www.sapphirebusinessadvisers.co.uk/why-us#contact-us-popup) ![SBA Logo](https://www.sapphirebusinessadvisers.co.uk/hubfs/Sapphire%20Adviser%202026%20Assets/SBA%20Logo.svg) Sapphire Business Advisers provides specialist advisory services to early-stage and growing companies, including SEIS and EIS advance assurance, valuations, consulting and non-executive director support. ## Company [About Us](https://www.sapphirebusinessadvisers.co.uk/about?hsLang=en-gb) [Services](https://www.sapphirebusinessadvisers.co.uk/services?hsLang=en-gb) [Contact](https://www.sapphirebusinessadvisers.co.uk/contact?hsLang=en-gb) [Blog](https://www.sapphirebusinessadvisers.co.uk/client-success-stories?hsLang=en-gb) [Why Us](https://www.sapphirebusinessadvisers.co.uk/why-us) [Pricing](https://www.sapphirebusinessadvisers.co.uk/pricing?hsLang=en-gb) ## Services [SEIS & EIS Advance Assurance](https://www.sapphirebusinessadvisers.co.uk/seis-eis-advance-assurance?hsLang=en-gb) [Business Valuations](https://www.sapphirebusinessadvisers.co.uk/business-valuations?hsLang=en-gb) [Fundraising Readiness Review](https://www.sapphirebusinessadvisers.co.uk/fundraising-readiness-review?hsLang=en-gb) [Non-Exec Director Support](https://www.sapphirebusinessadvisers.co.uk/non-executive-director-support?hsLang=en-gb) ## Contact [Email Us](mailto:boyd@sapphirebusinessadvisers.co.uk) [Schedule A Call](https://www.sapphirebusinessadvisers.co.uk/why-us#contact-us-popup) ## Legal [Privacy Policy](https://www.sapphirebusinessadvisers.co.uk/privacy-and-ai-policy?hsLang=en-gb) [Terms & Conditions](https://www.sapphirebusinessadvisers.co.uk/terms-conditions?hsLang=en-gb) © 2026 Sapphire Business Advisers. 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